The home existed long before
the automobile. Both have experienced major technological breakthroughs
over the past hundred years. Which is better integrated, your home
or your car? The automotive industry has proven that consumers are
willing to pay for convenience, comfort and lifestyle. The residential
building market has not fully learned from the automotive industry
to offer similar clientele the same benefits they have in their cars.
Course Includes:
An overview of the technological evolution of the residential construction
and automation. The key is education of the customers to create a perceived
need. Often technology is offered in the home with a expose approach. Historically,
customers do not purchase technology, they purchase what technology can do for
them. Too often this is the message that is missing. This presentation is focused
on the builder and the consumer. Both sales messages have similar objectives
with radically different approaches. Builders focus on revenue opportunity while
consumers must feel like technology meets a specific need. Find out how to approach
both sales and sell more systems! |
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Class Cost: Free!
Click here to sign up!
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